Around November of 2014 I lost my mojo. I had no desire to workout, blog, or do anything else related to my personal exercise or business study. I became burned out on fitness.
In three consecutive weekends with Team Superhuman, I ran Spartan Super, CMC Philly and Vermont Beast. I was sick, beat and tired. I had no desire to pick up a weight or do a pull up. My diet suffered tremendously. Then, with almost the entire team we traveled to South Carolina and killed the SC Beast for good measure. I was so done with fitness.
In addition to the physical strain, my brain was fried as well. Being the owner of your fitness business also carries a huge burden. Now, my facility is no huge operation. I operate a garage gym. Literally a gym in a garage I rent. There is no bathroom, no heat and no air conditioning. Much of our equipment has been fabricated in my basement or donated by team members. It has helped me break free of being employed by a fitness corporation, and call all my own shots, however this freedom comes with a price.
First, there's marketing. Now, this sounds easy enough, but it is not. There are so many gurus on the web with all the keys to success on how to market your fitness business. However, this flood of gurus has so much conflicting information, it becomes maddening trying to sift through everything. One person says market on Facebook like this, another person says no, market like that. Have a blog, link it to all your social media, post at this time, but not that time, post this, but not that. It made me crazy and crushed me with anxiety. When you go to school little to nothing is taught about the business side of fitness. And make no mistake, it is a business. I encourage anyone who is going to school for personal training with the hopes of becoming there own boss to educate themselves on the marketing of your fitness business as well.
November rolled in and I was physically and mentally decimated. Fitness sucked. The business side and my personal pursuit of wellness became a chore. The only fun I had was coaching classes. Seeing people make progress, pull a muscle up for the first time, hit a PR on a deadlift, that was fun. Everything else sucked. After opening the doors and being in business for a year, I was doing fine. Attendance stayed steady, we had made great progress in 2014. But I didn't want to do it anymore.
December arrived, and I took a much needed 10 day vacation in the Caribbean.
Time away from the world really allowed for reflection. Did I want to run the Superhuman Barbell Club anymore? Could we ditch the lair and workout at a local chain gym? Do I really want to put the monumental effort into marketing in 2015? These questions and more needed to be answered.
The answer always remained, will it be fun? Im pushing 40 years old, and Im tired of doing things that are not fun. If it isnt fun, its not worth doing. My grand conclusion, I'm ditching the gurus, and doing what I want, how I want, and will have fun doing it. Do I want to see Team Superhuman take over the world in 2015? The answer is a resounding YES!
The difference is, this year the focus will be more on fun than anything else. I'm back in the lifting game, and have decided that instead of leading the team from the front of the class, I will be in the trenches of the WOD's with them. I'm looking forward to this new outlook, and the reults that will come of it.
As I sit here writing this I am a hefty 227 pounds. The fire has been reignited, and I am looking forward to some stunning physical and athletic results for Team Superhuman in 2015. Bread pasta and manufactured foods have been cut from my diet. For the past several days I have made great strides in maintaining a lifestyle where I eat animal flesh, veggies and fruits, leaning heavily towards embracing the paleo lifestyle. After a cruise and the Holiday season, an extreme reboot of my system is in order. So, here it goes!
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