Around November of 2014 I lost my mojo. I had no desire to workout, blog, or do anything else related to my personal exercise or business study. I became burned out on fitness.
In three consecutive weekends with Team Superhuman, I ran Spartan Super, CMC Philly and Vermont Beast. I was sick, beat and tired. I had no desire to pick up a weight or do a pull up. My diet suffered tremendously. Then, with almost the entire team we traveled to South Carolina and killed the SC Beast for good measure. I was so done with fitness.
In addition to the physical strain, my brain was fried as well. Being the owner of your fitness business also carries a huge burden. Now, my facility is no huge operation. I operate a garage gym. Literally a gym in a garage I rent. There is no bathroom, no heat and no air conditioning. Much of our equipment has been fabricated in my basement or donated by team members. It has helped me break free of being employed by a fitness corporation, and call all my own shots, however this freedom comes with a price.
First, there's marketing. Now, this sounds easy enough, but it is not. There are so many gurus on the web with all the keys to success on how to market your fitness business. However, this flood of gurus has so much conflicting information, it becomes maddening trying to sift through everything. One person says market on Facebook like this, another person says no, market like that. Have a blog, link it to all your social media, post at this time, but not that time, post this, but not that. It made me crazy and crushed me with anxiety. When you go to school little to nothing is taught about the business side of fitness. And make no mistake, it is a business. I encourage anyone who is going to school for personal training with the hopes of becoming there own boss to educate themselves on the marketing of your fitness business as well.
November rolled in and I was physically and mentally decimated. Fitness sucked. The business side and my personal pursuit of wellness became a chore. The only fun I had was coaching classes. Seeing people make progress, pull a muscle up for the first time, hit a PR on a deadlift, that was fun. Everything else sucked. After opening the doors and being in business for a year, I was doing fine. Attendance stayed steady, we had made great progress in 2014. But I didn't want to do it anymore.
December arrived, and I took a much needed 10 day vacation in the Caribbean.